Triffla

Truffle brands tend to keep their distance, which leaves the product stranded on a special occasion. Triffla goes the other way. The repositioning ran the full distance: market and audience research, personas, international benchmarks, then a new brand position, personality and value proposition, and from there the visual identity — logo, emblem, typography, colour, illustration. Packaging, boxes and merchandise followed, along with the social and creator strategy, campaign and UGC concepts, and the sustainability story. Premium ingredient, everyday attitude.
Own project / strategy, creative direction and design, start to finish.