Culinaris

A gourmet food retailer with no written past, so we wrote one, never for the public, only as brand DNA. A merchant house opening on Dorottya utca in 1874, the route through Trieste, Vienna in 1938, Budapest again after 1990: an internal document every design decision answers to. The crests, seals, period wordmarks and illustration set all descend from it, and carry the weight of a house that has been trading for 150 years. The system then runs from shop signage and pricing to packaging, white label, photography and digital.
Unger and Partners / Art Director. Brand foundations and narrative; contributor to the visual identity.