blublublu

Part of a multibrand strategy built to serve different skincare audiences, blublublu answered a gap the market research made obvious: Hungary had no skincare brand designed for Gen Z. So we made one playful, plain-spoken, inclusive, and specific enough to hold its own on a shelf. The work ran from positioning and brand strategy through visual identity, product development and the communication system to the customer experience itself. The point was to reframe skincare as something light and self-directed rather than a routine you owe someone.
Unger and Partners / Art Director. Brand strategy, identity, packaging.