ZSIRAI
Role
Art Direction · Brand Identity · Packaging
Client
ZSIRAI
Project type
Wine
Project overview
Zsirai is a family-owned winery from Mád, Tokaj. The project focused on repositioning the brand and translating its heritage into a contemporary visual identity. The creative concept is built around family, strength and legacy, with the iconic family Mahindra and the lion becoming key symbols of the brand. The new identity was then extended across the wine labels, packaging and communication materials.
