Angyal - Tokaji

A separate design line for the Tokaji wines inside an existing brand. The Angyal identity was already built and running, so the work wasn't to reinvent it but to extend it, giving the Tokaji range a visual character of its own while keeping it unmistakably part of the house. The discipline here is restraint: enough difference that the line reads as a distinct proposition on the shelf, not so much that it breaks the system it belongs to. A sub-brand that earns its own shelf space without asking for a new brand..