KOOOL by Katinka

KOOOL was a restaurant founded by Hungarian world champion swimmer Katinka Hosszú. The identity was built around a fresh, energetic and highly personal visual language. I designed the complete visual identity, including the logo, graphic system and applications. The secondary graphic elements were created entirely by hand, cutting and assembling coloured paper into abstract shapes and illustrations. These original compositions were then scanned and developed into a flexible graphic language used throughout the restaurant's communication.
Unger and Partners / Art Director. Brand identity, graphic design, art direction.