Holnemvolt Farm

The name does half the work already — nostalgia, safety, something read aloud at bedtime. We built the identity on that emotional charge rather than on the category, going hand-drawn and storybook-led, deliberately away from the visual codes every other dairy brand shares. The logo, illustrations and packaging belong to one universe and tell the farm's imagined stories across it. What comes through is the care in how the place actually runs: close to nature, deliberate about quality, and easy to recognise from across the aisle.
Unger and Partners / Art Director. Logo, packaging.