Hisztéria

Autumn 2020, a pastry shop whose name is louder than its work. We reworked the identity and the packaging together, splitting the word to soften what it means and moving the palette to fine pastels. The register came out more classical than before — quieter, more composed, closer to the counter it sits on. Mostly it was a matter of proportion: the pastries had been operating at a level the boxes hadn't caught up with yet, and the redesign let the packaging finally match what was inside it.
Unger and Partners / Art Director. Logo, packaging.