Grabo 1905
Role
Unger and Partners / Art Director, Packaging, VR environment design.
Client
GRABO 1905
Project type
floor covering
Project overview
A 120-year-old industrial brand brought into the present without losing its record, the aim was a visual and communication system that holds internationally while keeping the heritage intact. Alongside the packaging system, the most interesting part was a digital VR sales space: a complete brand environment where the company's history, mission and product ranges are laid out, and the products themselves can be explored and tested. It opened a new register for how Grabo sells.
