Dr. Szilágyi Iván

Twenty years of expertise and a reputation to match, with almost none of it visible in how the brand spoke. We built two things at once: a personal brand around Iván — his standards, his holistic way of reading a face — and a system that keeps working without him in the room. The positioning moved deliberately away from the usual dental register toward facial harmony, natural beauty and staying recognisably yourself. The result presents him as someone who treats the balance between aesthetics, technology and character, not just teeth.
Unger and Partners /Art Director, Brand identity.